Early access · $97$127Price goes up Oct 31 
Reached 4M+ people · The 35-Day Identity Reset

Remove what's stopping you from chasing your dreams.

A 35-day reset with a video from me every day. Clear the blocks. Find what you actually want.

Watch this first Tap to play with sound

Read this slowly.
Be honest.

I asked my audience what's stopping them from chasing their dreams. This is what they told me.

  • 01

    You keep saying you're not ready yet. The truth is you're scared, and you know it.

  • 02

    The limits you're living inside are the ones you placed on yourself.

  • 03

    You're afraid of failing, and even more afraid of what people will think if you do.

  • 04

    You start strong, then disappear. Inconsistency isn't laziness. It's a block you haven't named yet.

  • 05

    You're building something online and it feels like nobody sees it, so you wonder if it's even worth it.

  • 06

    You don't actually know what you want, so motivation never has anywhere to go.

It was never a lack of ability. It's a set of blocks you built yourself, and the longer you leave them up, the more normal they feel.

And normalization is what creates your reality.

The transformation

35 days from now, you won't recognize the person on the other side of your own limits.

Before

  • Telling yourself you're not ready yet.
  • Living inside the limits you placed on yourself.
  • Letting fear of failure and other people's judgment make your decisions.
  • Starting, stopping, starting again.
  • Not knowing what you actually want.

After

  • You move before you feel ready.
  • The limits come down. You decide what's possible.
  • You move on your own word, not on what people might think.
  • You show up daily without needing to be convinced.
  • You know what you want, and you go get it.
Your 35 days

Five weeks. Five shifts. One reset.

This isn't a book you read once and forget. It's a 35-day reset where Sofia walks you through every single day on video, with one small task a day and a tracker to keep you honest.

  1. 1

    Watch

    A video lesson from Sofia every day. She tells you exactly what to do today and what to read.

  2. 2

    Do it

    One small task a day, plus morning and night affirmations in Sofia's voice to open and close your day.

  3. 3

    Track it

    A 35-day tracker, so you can see yourself showing up instead of guessing if it's working.

The five weeks

  1. i.

    Intuition vs Anxiety

    Learn the difference between the fear that protects you and the voice that guides you.

  2. ii.

    Self-Trust vs Self-Betrayal

    Stop letting yourself down. Rebuild trust with yourself through kept promises, not affirmations.

  3. iii.

    Standards vs Settling

    Find what you're tolerating, and decide what you won't anymore.

  4. iv.

    Identity vs Mood

    Stop letting your feelings make your decisions. Define who you're becoming and let her drive.

  5. v.

    Obsession vs Outcome

    Stop staring at the gap. Fall in love with the process.

Early access

The 35-Day Identity Reset

Remove the blocks you've put on yourself and find what you actually want, one day at a time.

  • Daily video lessons from Sofia, 5 weeks, 35 days
  • Morning + night affirmations in Sofia's voice
  • Start Here: day-by-day plan and 35-day tracker
  • The Identity Reset ebook
  • Audiobook, narrated by Sofia
  • The Confidence Audit guide
  • 5 Ways to Become Your Own Obsession guide
  • Where Are You Betraying Yourself guide
  • Become Your Own Obsession course
  • How Sofia detaches, exclusive video
From Oct 31$127
Early access$97

Join now and you lock in this price plus every new video lesson as it drops.

Everything inside

Plus The Vault.

On top of the daily videos, you get seven pieces to go deeper, all built to help you remove the blocks you've placed on yourself and figure out what you actually want.

The Identity Reset ebook cover: five shifts to kill the version of you that was built by everyone else, by Sofia Ziani
The Identity ResetAudiobookNarrated by Sofia Ziani
Cover of The Confidence Audit guide by Sofia
Cover of the guide 5 Ways to Become Your Own Obsession (and flip the script) by Sofia Ziani
Cover of the guide Where Are You Betraying Yourself, asking about boundaries, body and energy, career and purpose, time and focus
The courseBecome Your Own ObsessionBy Sofia Ziani
Exclusive videoHow Sofia DetachesOnly in the reset

The book

The Identity Reset

5 shifts plus the Physical Reset bonus chapter. Read it in an afternoon, work on it for a year.

Tap the deck to flip through all 7

Staying the same will cost you more than $97.

Lock in the early-access price before it goes up to $127 on October 31.

Start the 35-day reset · $97
The receipts

In their words, not mine.

From inside the reset, this week

Message saying the morning videos are absolutely amazing and something different stays with her every day.
Message: I'm still just in the middle of the identity reset and it already made me realise the weak parts stopping my self-growth.
Message saying the Confidence Audit was the thing that actually helped, and focusing on her weaker sides is working.
Message: thanks to you I realised how I was betraying myself in small-looking things, like not keeping my own promises.
Message: I just did Where Are You Betraying Yourself and got so motivated to grow in my career and time management.
Photo of yellow flowers in a silver vase: I just bought myself flowers today, because I'm worth it. I've never done that before.
Live comment from Ayesha: Just bought the 30 day reset last night and loving it.
Live comment from Ariana Castell: Sofia is literally so gifted, the reset helped me really change.

More receipts

Message thanking Sofia for her mentorship: a 500K TikTok video, around $100 a day in commission, and staying consistent.
Message saying the book changed the trajectory of their life, and that they reset their identity and moved to Nepal to become an international teacher.
Message about quitting a night job, moving to a new city and changing their life in three months.
Message thanking Sofia for a video about detaching from someone, which put things in perspective.
Message about trusting their gut on a job they wanted and ending up in a better role.
Message about making a daily promise to sing and create music after reading chapter 2.
Message about pausing when their mind races, and that the audio put things in perspective.
Let's be clear

What this is. What it isn't.

What it isn't

  • Affirmations to repeat in the mirror.
  • A journal with 200 prompts you'll fill twice.
  • Vague inspiration that changes nothing.
  • “Manifest it by thinking harder.”
  • A pile of content with no plan.

What it is

  • The direct conversation Sofia would have with you in person.
  • A video from Sofia for every one of the 35 days.
  • Real actions you can take today, not theory.
  • The exact mindset shifts she ran herself.
  • A plan, a tracker, the book, the audio, the guides and the course, all in one place.
Want to work with Sofia directly?

One-on-one, by application.

If you want to go further than the 35-day reset, you can apply to work with Sofia directly. It's very selective and tailored to you specifically, with weekly calls and 24/7 audio and message access, and it includes the full reset. Sofia reviews every application.

Apply for 1:1
Sofia smiling in a brown dress, holding a glass of white wine in a sunlit arched courtyard
About Sofia

Meet Sofia.

Sofia's voice has reached over 4 million people across TikTok and Instagram. She doesn't dress it up or soften it. She's the friend who'll sit with you at 2am and refuse to let you keep lying to yourself.

“I made this for the person I was two years ago.”Sofia
124M+
Content views
43
People mentored 1:1

A few questions.

What is the 35-day reset?

It's a 35-day program built to help you remove the blocks you've put on yourself, like fear of failure, other people's judgment, inconsistency and not knowing what you want. Five weeks, five shifts from The Identity Reset, and a video lesson from Sofia for every day.

What's included?

Daily video lessons from Sofia, morning and night affirmations, a Start Here section with your day-by-day plan and 35-day tracker, The Identity Reset ebook, the audiobook narrated by Sofia, three guides (The Confidence Audit, 5 Ways to Become Your Own Obsession and Where Are You Betraying Yourself), the Become Your Own Obsession course and the exclusive video on how Sofia detaches.

How does it work day to day?

Every day you open that day's lesson, watch Sofia's video, do one small task and tick your tracker. It takes about 15 minutes. Sofia tells you in each video what to read and when to use the extras in The Vault.

Why is it $97 right now?

It's the early-access price. New weeks of video lessons are being released through October, and the price goes up to $127 on October 31. Join now and you lock in $97 and get every new lesson as it drops, at no extra cost.

I already bought the 30-day reset. Do I get the videos?

Yes. Everyone who already has the reset gets the full 35-day upgrade for free. The videos appear right inside your course as they're released.

How do I get access?

Tap “Start the 35-day reset.” It opens Sofia's checkout, where you can complete your purchase.

Can I just get this from Sofia's free content?

No. The free content is the doorway. The 35-day reset is the room, where the shifts get worked through in your own life.

Can I work with Sofia one-on-one instead?

Yes, by application. It's very selective and tailored to you specifically, and it includes the full reset. You can apply with the button in the section above.

A year from now

A year from now, you'll still be saying “I'm not ready yet.”

Same limits. Same fear of failing. Same idea of what you want, or no idea at all. The only thing that changes is how long it took you to start.

Or you can take them down.

— Sofia